生活型態與行為設計

臺北科技大學 115-1 學期課程，課號 367130。

課程大綱

本課程旨在引導學生從「生活型態」與「人類行為」的視角切入設計創新。課程將帶領學生透過實際的田野調查、深度訪談與問卷分析，洞察當代與未來的生活型態趨勢。學生將學習如何將這些洞察轉化為具體的設計提案，創造符合新興生活型態的產品、服務或體驗系統。課程最終以專案形式呈現，主題涵蓋「每日的數位排毒」、「都市遊牧世代」以及「永續的共享生活」等前瞻性生活型態。透過本課程，期望培養學生敏銳的社會觀察力、扎實的使用者研究能力，以及將行為洞察轉化為創新設計的實踐力。 This course aims to guide students in approaching design innovation from the perspectives of lifestyle and human behavior. The course will lead students through practical field research, in-depth interviews, and questionnaire analysis to gain insights into contemporary and future lifestyle trends. Students will learn how to translate these insights into concrete design proposals, creating products,services, or experience systems that align with emerging lifestyles. The course culminates in a final project covering forward-looking lifestyle themes such as"Daily Digital Detox," "Urban Nomad Generation," and "Sustainable Shared Living." Through this course, we expect to cultivate students' acute social observation skills, solid user research abilities, and the practical capability to transform behavioral insights into innovative designs.

課程進度

第 01 週 (09/11) ｜ 課程介紹與生活型態概論 第 02 週 (09/18) ｜ 行為設計與生活型態的理論基礎 第 03 週 (09/25 休假) ｜ 研究方法：田野調查與深度訪談 第 04 週 (10/02) ｜ 生活型態調查分析與收斂 第 05 週 (10/09 補假) ｜ 行為設計理論基礎 第 06 週 (10/16) ｜ 行為設計介入策略 第 07 週 (10/23) ｜ 趨勢探索：三大主題解析 第 08 週 (10/30) ｜ 期中提案準備 第 09 週 (11/06) ｜ 期中提案發表 第 10 週 (11/13) ｜ 人物誌與同理心地圖 第 11 週 (11/20) ｜ 體驗旅程與服務藍圖 第 12 週 (11/27) ｜ 原型製作與行為測試規劃 第 13 週 (12/04) ｜ 期末專案：設計迭代與測試（I） 第 14 週 (12/11) ｜ 期末專案：設計迭代與測試（II） 第 15 週 (12/18) ｜ 期末專案發表 第 16 週 (12/25 休假) ｜ 期末專案報告繳交 Week 01 (09/11) ｜ Course Introduction & Overview of Lifestyles Week 02 (09/18) ｜ Theoretical Foundations of Behavioral Design and Lifestyle Week 03 (09/25 Holiday) ｜ Research Methods: Field Research and In-depth Interviews Week 04 (10/02) ｜ Lifestyle Research Analysis and Convergence Week 05 (10/09 Make-up Holiday) ｜ Fundamentals of Behavioral Design Theory Week 06 (10/16) ｜ Behavioral Design Intervention Strategies Week 07 (10/23) ｜ Trend Exploration: Analysis of Three Major Themes Week 08 (10/30) ｜ Midterm Proposal Preparation Week 09 (11/06) ｜ Midterm Proposal Presentation Week 10 (11/13) ｜ Personas and Empathy Maps Week 11 (11/20) ｜ Experience Journey and Service Blueprint Week 12 (11/27) ｜ Prototyping and Behavioral Testing Planning Week 13 (12/04) ｜ Final Project: Design Iteration and Testing (I) Week 14 (12/11) ｜ Final Project: Design Iteration and Testing (II) Week 15 (12/18) ｜ Final Project Presentation Week 16 (12/25 Holiday) ｜ Final Project Report Submission

評量方式

1. 生活型態調查練習 (20%)：針對特定族群進行田野調查、訪談或問卷，產出生活型態洞察報告。 2. 期中概念提案 (30%)：基於前期的調查結果與行為設計理論，提出針對特定生活型態的初步設計概念與行為介入策略。 3. 期末專案發表 (40%)：發展完整的「新日常生活」設計專案（主題三擇一：每日的數位排毒、都市遊牧世代、永續的共享生活），包含產品/服務原型與體驗旅程。 4. 心得報告 (10%)：最後兩週搜尋「新的生活型態/行為設計」有關的影片（最好不要是課程提到的三種），觀看並撰寫1頁A4的心得報告。 1. Lifestyle Research Exercise (20%): Conduct field research, interviews, or questionnaires targeting specific groups to produce a lifestyle insight report. 2. Midterm Concept Proposal (30%): Based on preliminary research results and behavioral design theories, propose an initial design concept and behavioral intervention strategy for a specific lifestyle. 3. Final Project Presentation (40%): Develop a complete "New Daily Life" design project (choose one of three themes: Daily Digital Detox, Urban Nomad Generation, Sustainable Shared Living), including a product/service prototype and an experience journey. 4. Reflection Report (10%): Watch videos related to new lifestyles/behavioral design during the last two weeks and write a 2-page A4 reflection report.

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 本課程無指定教科書，將提供各週主題的相關閱讀材料。以下為建議的參考書目： There is no designated textbook for this course. Relevant reading materials for weekly topics will be provided. The following are recommended references: 1. Eyal, N. (2014). Hooked: How to Build Habit-Forming Products. Portfolio. 2. Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. Random House. 3. Norman, D. (2013). The Design of Everyday Things: Revised and Expanded Edition. Basic Books. 4. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux. 5. Thaler, R. H. & Sunstein, C. R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press. 6. IDEO. (2015). The Field Guide to Human-Centered Design. IDEO.org.