創新與創業

臺北科技大學 115-1 學期課程，課號 366877。

課程大綱

新創事業面臨許多的挑戰，包括：避〇與大企業競爭，找到存活的依據、從無到創立強勢品牌、創立或擴張自有市場/消費者據點等。本課程旨在啟發修課同學創業的興趣並協助修課同學思考新創事業如何平衡有限資源以迎向挑戰。 新創企業已發展成熟的企業是不一樣，主要是因為新創事業的資源有限，創業家必須同時兼顧許多面向並回應顧客所需。本課程旨在協助修課同學思考創建企業應注意的各種面向評估自己的創能力。 課程包含了三大部份，第一部份為創新與創業概念啟發；第二部份在辨別市場機會與發展市場；最後第三部份為新創事業行銷管理。行銷活動能夠將企業的產品及服務傳遞給顧客；並將產品、服務及企業本身的資訊帶到市場上；將顧客資訊回饋給企業。創業行銷管理能夠幫助創業者向潛在投資者及企業夥伴銷售創意以獲得資源，也讓創業家透過創新的商業手法來充分利用稀少的資源。 Managers must have excellent leadership skills in order to A start-up company has lots of challenges, such as: niche market located and brand diffusion. The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer’s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. The course includes three parts. Part I build students’ concept about innovation and entrepreneurship. Part II is about market identification. Part III is about marketing management of a start-up company. The efficient marketing activities enable business to approach customer’s requirement, to bring their customer product (or services) and get customer’s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources.

課程進度

Week 1 Introduction to Technological Innovation (認識技術創新) Week 2~3 Introduction to Innovation Management (認識創新管理) Week 4~5 Innovation and Competitiveness (創新與競爭力) Week 6~8 Innovation as a Management Process (創新管理的途徑) Week 9 Middle Exam (期中考) Week 10~12 Innovation Systems (創新系統) Week 13~14 Introduction to Technological Entrepreneurship (認識技術性創業) Week 15~16 Entrepreneurship and Innovation Practices (實踐創業與創新)

評量方式

1. Participation (參與) 30% 2. Homework (作業) 30% 3. Final report (期末報告) 40%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Carayannis, E. G., Samara, E. T., & Bakouros, Y. L. (2015). Innovation and entrepreneurship. Theory, policy and practice. On, Springer.