文創語言

臺北科技大學 115-1 學期課程，課號 366642。

課程大綱

文創作為跨域產業，橫跨影音媒介、當代策展至體驗設計，是集結感官與創意的全球關鍵領域。本課程採英語授課（EMI），連結全球文創最前沿的個案與文本，範疇涵蓋影視 IP 授權、當代展演、品牌符號到 AI 世代下的數位浪潮。 課堂透過參與式討論、動態提案與個案拆解等方式，培養學生的跨文化溝通與論述能力，進而轉化為具備國際視野與當代轉譯力的文創實踐者。 Cultural and creative industries represent an interdisciplinary sector—spanning audio-visual media, contemporary curating, and experience design—forming a pivotal global domain that unites sensation with creativity. Taught in English (EMI), this course connects students with cutting-edge international case studies and texts, ranging from film/TV IP licensing and contemporary exhibitions to brand semiotics and digital trends in the AI era. Through interactive discussions, dynamic pitching, and case breakdowns, students will sharpen their cross-cultural communication skills and industry discourse, transforming into creative practitioners equipped with a global vision and contemporary storytelling capability.

課程進度

W1. 文創語言與全球視野 Language of Creative Industries and Global Vision W2. 文化敘事與故事的力量 Cultural Narratives and the Power of Storytelling W3. 美的體驗 Aesthetic Experience and Human Perception W4. 文化體驗專題 Cultural Experience Topic W5. 時代的聲音 Sounds of the Era W6. 影音與當代媒體：視覺符號 Audio-Visual and Contemporary Media: Visual Symbols W7. 影音與當代媒體：次文化語境 Audio-Visual and Contemporary Media: Subcultural Contexts W8. 期中企劃發表 Midterm Project Presentation W9. IP 與角色經濟：從故事改編到全球擴散 IP and Character Economy: From Story Adaptation to Global Reach W10. 跨文化專題 美國亞裔流行文化研究 Cross-Cultural Topic: Asian American Pop Culture Studies (Part 1) W11. 跨文化專題2 美國亞裔流行文化研究 Cross-Cultural Topic: Asian American Pop Culture Studies (Part 2) W12. 永續文創與在地全球化 Sustainable CCI & Glocalization W13. AI 世代的創意革命：生成式工具與當代媒介敘事 The Creative Revolution in the AI Era: Generative Tools and Modern Narrative W14. 文化發展趨勢 Cultural Policy & Trend W15. 期末提案工作坊：Visual Essay Final Pitch Workshop: Intensive Coaching on Visual Essays and Pitches W16. 期末展演：國際文創 Pitching 發表會 Final Showcase: International CCI Pitching Exhibition

評量方式

平時課堂表現 Class Participation ( 30 %) 作業 Assignments ( 20 %) 期中 Midterm (20 %)) 期末 Final ( 40 %)

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Chu, J. M., & McCarter, J. Viewfinder: A memoir of seeing and being seen. Random House. Gombrich, E. H. The story of art. Phaidon Press. Hockney, D., & Gayford, M. A History of Pictures: From the Cave to the Computer Screen. Thames & Hudson. Jenkins, H. Convergence culture: Where old and new media collide. NYU Press. Lee, E. The making of Asian America: A history. Simon & Schuster. Miller, A. I. The Artist in the Machine: The World of AI-Powered Creativity. MIT Press. Ono, K. A., & Pham, V. N. Asian Americans and the media. Polity Press. Pallasmaa, J. The eyes of the skin: Architecture and the senses. Wiley. Shaw, L., & Toonkel, J. Binge Times: Inside Hollywood’s Furious Billion-Dollar Battle to Take Down Netflix. William Morrow. Steinberg, M. Anime's Media Mix: Franchising Toys and Characters in Japan. University of Minnesota Press. Sturken, M., & Cartwright, L. Practices of Looking: An introduction to visual culture. Oxford University Press. Wolf, M. J. P. Building Imaginary Worlds: The Theory and History of Media Generations. Routledge.