專業英文-管理(一)

臺北科技大學 115-1 學期課程，課號 366349。

課程大綱

This is an ESP course, and there will be various speaking and writing tasks in class. This course aims to provide pre-service design and cultural business students/professionals with the adequate skills of the English language and communicative competence to facilitate their current academic and future career pursuits. Students are encouraged to utilize their domain expertise to participate in professional communication in English. Centered on the training of professional use of the English language, the ESP curriculum as the crux of a highly-integrated work of domain knowledge and the English learning development embodies the indispensable credentials required for a global profession.

課程進度

Week Topic 1 Course Introduction 2 Social Commerce Integration 3 Social Commerce Integration 4 User-Generated Content in Business Marketing 5 User-Generated Content in Business Marketing 6 User-Generated Content in Business Marketing 7 AI-Driven Personalization in Marketing 8 AI-Driven Personalization in Marketing 9 Team Building Skills to Break the Ice 10 Team Building Skills to Break the Ice 11 Jim Collins Reveals the Business Growth Hedgehog Concept 12 Jim Collins Reveals the Business Growth Hedgehog Concept 13 The Five Competitive Forces and Competitive Advantages 14 Final Exam 15 Final Exam 16 Final Exam 17 Final Project 18 Final Project

評量方式

Participation (group discussion, class discussion, attendance): 20% Speaking: 15% Assignment: 30% Writing: 10% Midterm Proficiency Test: 20% Final Test: 5%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 1. 北科之英。 2. Sabatino, E. (2025). English for business and management. 文鶴出版有限公司.