進階學術英文發表與簡報(一)

臺北科技大學 115-1 學期課程，課號 366313。

課程大綱

本課程旨在進一步提升學生於學術會議與研討場合中以英語進行口頭報告、簡報發表及互動應對之能力。課程聚焦學術會議常見之發表形式，包括論文口頭發表、海報發表、研究摘要說明、短講及問答交流，並著重學術口語論述之組織、研究重點之清楚傳達、論點整合、聽眾互動與現場應答技巧。透過會議情境模擬、口頭報告、海報發表演練與回應活動，學生將強化其學術英語口語表達、簡報呈現與會議溝通能力，並建立參與國際學術交流之實務基礎。 This course aims to further develop students’ ability to deliver oral reports, conference presentations, and academic briefings in English in conference and seminar settings. It focuses on common forms of academic conference communication, including paper presentations, poster sessions, research summaries, short talks, and question-and-answer exchanges. Special emphasis is placed on organizing academic oral discourse, presenting research clearly, integrating key arguments, engaging with audiences, and responding effectively in live academic settings. Through conference simulations, oral presentation practice, poster presentation tasks, and response activities, students will strengthen their spoken academic English, presentation delivery, and conference communication skills, building a practical foundation for participation in international academic events.

課程進度

Week 1 | Course Orientation and Introduction to Management Presentations | Introduce the course plan, grading policy, group arrangements, and AI-use guidelines; complete a short self-introduction and diagnostic speaking task. Week 2 | Teaching Practice Module: Pre-test and Introduction to Screening Ideas | Complete the pre-test, build a group vocabulary bank, and learn key concepts such as screening ideas, criteria, and feasibility. Week 3 | Screening Ideas and Decision-Making | Practice comparing options, explaining reasons, and making decisions; complete a group idea-screening task and a 2-minute briefing. Week 4 | Creative Script Writing #1 | Complete the first management-scenario script draft, conduct peer feedback, and give a short oral explanation. Week 5 | Innovation and Product Proposal | Learn vocabulary related to innovation and new product development; design a creative product or service scenario. Week 6 | Creative Script Writing #2 and Revision | Complete the second script, revise language and vocabulary use, and practice turning dialogue into presentation content. Week 7 | Impromptu Writing / Speaking and Post-test | Complete an impromptu writing or speaking task, take the post-test, and complete the learning questionnaire. Week 8 | From Script to Presentation | Organize the work from Weeks 2–7 and turn the scripts and discussions into a group presentation outline. Week 9 | Midterm Exam Week and Presentation Outline Check | Follow the institutional midterm English exam schedule; no additional written midterm exam will be given for this course; check presentation topics and outlines. Week 10 | Feasibility Study and Presentation Structure | Learn expressions related to feasibility studies and practice problem-solution presentation structure through a group mini presentation. Week 11 | Marketing Principles and Audience Awareness | Learn concepts such as target customers, needs, and wants; practice designing presentation content for a specific audience. Week 12 | Marketing Planning and SWOT | Practice explaining SWOT analysis in English and complete one group SWOT slide. Week 13 | Marketing Mix and Product Life Cycle | Learn the 4Ps/7Ps and product life cycle; practice using visual slides to explain product strategy. Week 14 | Market Research and Data Commentary | Practice describing market research data, charts, and trends; complete a 2-minute data commentary. Week 15 | Online Marketing and Digital Business | Analyze the online marketing strategy of a brand or platform and practice case-based English presentation. Week 16 | Final Video Presentation Workshop | Explain the requirements for the final video presentation; complete the presentation outline, slide draft, and recording practice. Week 17 | Online Flexible Learning: Final Video Presentation | Submit the final English video presentation, slides, and speaking notes or script online. Week 18 | Online Flexible Learning: Peer Review and Reflection | Watch classmates’ video presentations, complete peer review, and submit an individual reflection and presentation portfolio.

評量方式

The final grade for this course consists of two parts: the institutional English proficiency exam, which accounts for 20% of the total grade, and instructor-based assessment, which accounts for 80%. The instructor-based assessment emphasizes students’ continuous participation, in-class speaking practice, presentation preparation, group discussion, peer feedback, and learning process throughout the semester. Since this is a presentation-oriented course, many learning outcomes can only be demonstrated through in-class activities, oral practice, group tasks, and real-time feedback. Therefore, students who are absent from class will not be able to receive points for the in-class participation, speaking practice, group interaction, or presentation activities missed on that day. The grading breakdown is as follows: Institutional English Proficiency Exam: 20% Class Participation and Coursework: 40% This includes attendance, in-class participation, speaking practice, group discussion, presentation activities, classroom tasks, peer feedback, worksheets, online assignments, and staged preparation for presentations. This category places strong emphasis on sustained participation throughout the semester. Students who are absent may not make up points for in-class participation, oral practice, group interaction, or real-time classroom activities simply by submitting written assignments afterward. Midterm Performance Assessment: 15% This is a formative assessment based on the course progress. It may include presentation topic proposals, presentation outlines, slide structure, individual or group oral reports, draft presentations, peer feedback, and learning process checks. This course does not include an additional traditional written midterm exam; instead, midterm assessment is based on practical performance and staged learning outcomes. Final Project Assessment: 25% This includes the final English presentation or video presentation, slides, speaking notes or script, content organization, use of management-related professional English, oral delivery, visual design, time management, and reflection. If Weeks 17–18 are conducted as online flexible learning weeks, the final project may be completed through video presentation submission, online peer review, and individual reflection. Additional note: This course values the learning process and regular classroom engagement. Students who are frequently absent will have difficulty completing in-class speaking practice, group tasks, and formative assessments. Even if a student submits the final project, long-term absence may still significantly affect the final grade. Late or make-up assignments may only be counted for the written or file-submission component, depending on the nature of the task. They cannot replace attendance, real-time oral performance, peer interaction, or instructor-observed classroom performance. Homework and preparation: 16%. Assignments may include vocabulary review, short reading responses, data description practice, writing tasks, short recordings, and preparation for discussions or presentations. Midterm assessment: 12%. The midterm assessment will be based on the first half of the semester and may include vocabulary, reading comprehension, data description, and a short oral or written task. Final assessment: 16%. The final assessment may include a short presentation, written response, reading task, vocabulary review, or integrated textual and visual information task. Students will be evaluated on clarity, organization, accuracy, content understanding, and appropriate use of course-related English. University English proficiency exam: 20% The university English proficiency exam accounts for 20% of the final grade. Students are required to follow the university’s official regulations and schedule for this exam.

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Main textbook: McKeown, Arthur, and Ros Wright. Professional English in Use: Management. Cambridge University Press, 2011. Supplementary materials: Additional materials will be provided by the instructor, including teacher-made handouts, presentation examples, management scenario worksheets, useful presentation language, AI-assisted learning guidelines, peer feedback forms, video presentation rubrics, and selected supplementary readings or audiovisual materials related to the course topics. The instructor may adjust or supplement the materials according to students’ English proficiency levels, course progress, and actual learning needs. Supplementary materials may include instructor-designed worksheets, vocabulary lists, speaking task sheets, role-play prompts, assessment rubrics, and presentation slides.