產業英文(一)

臺北科技大學 115-1 學期課程，課號 366297。

課程大綱

本課程教授商業領域知識以及實務應用。修習本課程之學生，將習得中高階英語素養以及商務溝通基本知識。課程內容包含: 基礎商業概念、重點時事商業議題、基本商業字彙，和廣泛商業實務用語。 The course is designed for students who wish to strengthen English competence as well as increase their knowledge in business-related issues and expertise in future business practice. All students enrolled in this course are expected to be equipped with high-intermediate level of English proficiency as well as basic knowledge of effective business communication. This course covers rudimentary business concepts, important current business events, essential business terms, and English use in business practice.

課程進度

中級班: 本課程為專業英文（ESP/EAP）課程，教材、講義及簡報均採全英文；課堂授課及師生互動之英語使用比例80% (含)以上。 WEEK SESSION THEME 1 Introduction 2 Tech giants I 3 Tech giants II 4 Entrepreneurship I 5 Entrepreneurship II 6 Social media I 7 Social media II 8 In-class Midterm 9 Campus-wide English Proficiency Test 10 OTT and the market I 11 OTT and the market II 12 Branding and marketing I 13 Branding and marketing II 14 Group oral presentation I 15 Group oral presentation II 16 In-class Finals

評量方式

20% on Campus-wide English Proficiency Test 20% on In-class midterm 20% on In-class finals 15% on Attendance, in-class participation and writing assignments 20% on Group oral presentation (speaking) 5% on Group written report

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 see class handouts 中級班: 本課程為專業英文（ESP/EAP）課程，教材、講義及簡報均採全英文；課堂授課及師生互動之英語使用比例80% (含)以上。