認知語用與媒體溝通

臺北科技大學 115-1 學期課程，課號 365986。

課程大綱

本研究所課程從認知語用學視角，探知語言如何造成框架效應(framing effects)影響人們對事件的感知、詮釋與決策。課程內容含括概念隱喻 (conceptual metaphor)、詞彙選擇(lexical selection)、文體結構(discourse structure)等核心語言學議題，並檢視這些語言要素如何影響個人與社會對概念的建構。語料分析涉及廣告、政治語言及日常溝通中的框架現象，探討語言如何被用來說服受眾、強化意識形態、塑造公眾輿論。課程關注框架背後的基本認知機制,包括心理模型(mental models)與語言理解偏誤(biases)。透過開放式討論、實證案例研究與話語分析實作，本課程將幫助學生深入理解語言與認知如何交互作用，進而影響人們對現實的建構與詮釋。本課程適合對語言學、認知科學、傳播學及媒體(廣告)語言分析感興趣的同學。 Cognitive Pragmatics in Media Communication is a graduate course on the cognitive and pragmatic processes involved in the production and interpretation of media discourse. The course focuses on how speakers and writers manage attention, perspective, inference, and contextual assumptions, and how these processes are linguistically realized through lexical choice, metaphor, framing, presupposition, and discourse organization. Drawing on examples from news, advertising, political communication, and social media, the course examines how particular formulations make some interpretations more accessible than others and how audiences recover meanings that are not explicitly encoded. It also addresses persuasion, bias, and ideological positioning as consequences of these interpretive processes rather than as properties of particular words or expressions. These issues are explored through discussion, case studies, and the close analysis of authentic media discourse.

課程進度

(Tentative Schedule) W1 9/10 Introduction to Cognitive Pragmatics & Media Communication W2 9/17 Implicature & Speech Act Theory W3 9/24 Face & Politeness Theory W4 10/1 Relevance Theory W5 10/8 Humor, Irony, and Sarcasm W6 10/15 Cognitive Framing W7 10/22 Group Presentation I: Case Analysis (Grazia Sindoni, 2021) W8 10/29 Group Presentation II: Case Analysis (Adachi, 2025) W9 11/5 Midterm Exam W10 11/12 Group Presentation III: Case Analysis (Yang, 2026) W11 11/19 [Reserved] W12 11/26 Group Presentation IV: Case Analysis (Wang & Wang, 2023) W13 12/3 Group Presentation V: Case Analysis (He et al., 2023) W14 12/10 Group Presentation VI: Case Analysis (Korobov, 2024) W15 12/17 Final Project Presentation (Groups 1–2) W16 12/24 Final Project Presentation (Groups 3–4) ----------------- W17 12/31 Final Paper Revision W18 1/7 Final Paper Submission

評量方式

1. Participation: 20% 2. Midterm Exam: 10% 3. Group Presentation: 20% 4. Final Presentation (Individual): 20% 5. Final Paper: 20% 4. Flexible Learning (彈性學習 Weeks 17–18): 10% *The grading breakdown is subject to change if necessary.

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 To be uploaded.