策略管理

臺北科技大學 115-1 學期課程，課號 365959。

課程大綱

策略管理主要是幫助高階管理階層作決策。一般而言，這門課為商學課程中的課程主要協助學員們具有整合能力。學員不只是在策略管理中應活學活用，也融合所學應用於管理決策中。此門課將幫助您學習、研讀個案和討論，這是此門課的目標。 1. 瞭解組織所處環境 2. 分析外部環境之時機和危機 3. 剖析內部組織之優劣勢 4. 探討企業不同層次之應對策略。 Strategic management deals with the decision making at the top management level. Traditionally, this course has been the capstone course in the business program and is taught at the last year of study so that students can integrate functional area knowledge into a coherent one. Students are expected not only to learn a body of knowledge on strategic management, but also to synthesize economics, accounting, and marketing as an aid top management level decisions. We will use a combination of readings, case studies, and lectures to achieve the goals of the course.

課程進度

Week 1: Course overview/What is Strategy?(I) Week 2: What is Strategy?(II) Week 3: External Analysis-Five forces model Week 4: Internal Analysis-VRIO framework & RBV Week 5: Internal Analysis-Dynamic capability Week 6: Case/Paper Discussion Week 7: Business-Level Strategy-Differentiation VS Low-Cost Week 8: Business-Level Strategy-Search New markets Week 9: Midterm Week10: Corporate Strategy- Horizontal Integration and Vertical Integration (I) Week11: Case/Paper Discussion Week12: Corporate Strategy- Horizontal Integration and Vertical Integration (II) Week13: Case/Paper Discussion Week14: Corporate Governance, Social Responsibility, and Ethics Week15: Final Presentation Week16: Final Presentation

評量方式

1.Participation 25% 2.Case / Paper Discussion 20% 3. Final Presentation 35% 4. Homework or Assigment 20%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Hill, C. W., Schilling, M. A. & Jones, G. R., “Strategic Management: An Integrated Approach: Theory”, 13th ed., McGraw-Hill Publisher Inc.