數位轉型與創新商業模式

臺北科技大學 115-1 學期課程，課號 363989。

課程大綱

本課程在於協助同學了解數位轉型的浪潮趨勢，以及適應新科技所改變的商業模式。課程將介紹創新的商業模式例如共享經濟、金融科技、線上至離線、使用者生成內容等平台模式應用。每個模式將會連結到實務中企業個案，以協助同學進一步深入了解與分析創新的模式概念。本課程將涵蓋數位轉型與創新模式的基本概念，以數位轉型與科技適應角度，透過實務案例來了解創新商業模式。 This course aims to help students understand the trend of digital transformation and technology adaption in business models. The innovative business models will be introduced such as sharing economy, FinTech, online-to-offline, user-generated content, and so on. The matched cases will be selected to elaborate and analyze the innovative business models. This course will provide comprehensive knowledge of innovative business models by digital transformation and technology adaption (information and communication technology).

課程進度

Week 1 Introduction to the course Week 2 Concepts and Reviews of Digital Transformation (DT) Week 3 Holiday (no class) Week 4 Tools of DT Week 5 Holiday (no class) Week 6 Conventional methods of operations Week 7 Internet of things and it applications Week 8 Case study Week 9 Midterm Week 10 Introduction to AI Week 11 AI agent and local AI Week 12 DT in Enterprise Analysis and Competitive Strategy Week 13 AI & DT Week 14 Final presentation (I) Week 15 Final presentation (II) Week 16 Holiday (no class)

評量方式

Participation: 30% Midterm: 40% Final: 40%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Efraim Turban, Carol Pollard, and Gregory Wood (2018). Information Technology for Management: On-Demand Strategies for Performance, Growth and Sustainability (Eleventh Edition), John Wiley & Sons, John Wiley & Sons.