研究方法

臺北科技大學 115-1 學期課程，課號 363971。

課程大綱

主要內容包含：企業研究的本質、研究流程、研究問題與假設、文獻評論、資料收集、操作性定義、測量、理論架構模型化、研究設計、量化與質化研究、個案研究法、資料分析與解釋、研究報告撰寫。 The course mainly discusses concepts of business research methods. The contents will include following topics：（1）the nature of business research, （2）elements of research and research process, （3）research problem and hypothesis,（4）literature review, （5）research design, （6）research proposal, （7）case study, （8）analysis and the interpretation of data, （9）quantitative and qualitative research,(10) research report.

課程進度

Week 1 Understanding Research Week 2 Dealing with practical issues Week 3 Research paradigm & designs Week 4 Literature review Week 5 Research proposal Week 6~8 Statistics Review Week 9 Midterm Week 10 Regression Analysis Week 11 Experimental Design Week 12 Collecting data for statistical analysis Week 13 Writing your dissertation or thesis Week 14 Publishing your research Week 15~16 Group Presentations

評量方式

20% Participation 40% Midterm 40% Final

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 “Business Research: A Practical Guide for Students” 5th Edition. Authors: Jill Collins, Roger Hussey.