文化典藏加值應用

臺北科技大學 115-1 學期課程，課號 362087。

課程大綱

This course explores how cultural heritage is understood, applied, and interpreted in contemporary contexts. Starting from museums and large-scale digital archives, students progressively examine the evolving roles of cultural heritage in museums and the cultural industries, and investigate the practical mechanisms of heritage value-added applications. Topics include the formation and functions of digital archives, diverse value-added typologies with case analyses, an introductory overview of image and brand licensing, and ethical and institutional considerations in heritage value creation. Through case discussions, workshops, and a field visit, students will develop culturally grounded and feasible proposals for heritage value-added projects — building the analytical understanding, strategic thinking, and practical judgment required of future cultural professionals.

課程進度

Week 1 9/11 Course Introduction: Cultural Heritage in the Digital Age Week 2 9/18 off-camp visiting (2026未來科技館，世貿一館） Week 3 9/25 Holiday Week 4 10/2 From Digital Archives to Value-Added Thinking: Interpretation, Context, and Selection Week 5 10/9 Holiday Week 6 10/16 Field Trip: Taipei fashion week / Cultural Institution Visit — ★ Off-campus; details TBA Week 7 10/23 Midterm Group Presentation Week 8 10/30 Value-Added Typologies (I): Museum Image and Brand Licensing: Concepts and Overview Week 9 11/6 Value-Added Typologies (II): Education, Community Engagement, and Social Issues Week 10 11/13 Value-Added Typologies (III): Exhibition Extension and Narrative Design Week 11 11/20 Value-Added Typologies (IV): Cultural Creative Products and Brand Collaboration Week 12 11/27 Museum Brand Value: Identity, Collaboration, and Strategic Positioning Week 13 12/4 Cultural Ethics in Heritage Value Creation: Ownership, Representation, and Responsibility Week 14 12/11 Workshop: Value-Added Strategy Design Week 15 12/18 Final Group Presentation and Peer Review Session Week 16 12/25 Holiday

評量方式

Attendance & Participation 20% Including field trip attendance In-class Activities & Short Responses 20% Workshops, discussions Midterm Group Presentation 30% Final Group Presentation 30%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 洪孟啟（2022）。從文化到文創：迎向數位、佈局全球的文化政策與文創產業。時報文化 仲曉玲等（2021）。文創20+，我們依然在路上！6條從英國到臺灣的探索路徑×6套實驗與實踐心法×6道真實的成長風景 Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions John H. Falk & Beverly Sheppard（2006）