策略管理

臺北科技大學 115-1 學期課程，課號 361329。

課程大綱

本課程在使學生瞭解策略管理的意義及其演進, 如何建立公司策略以增加之競爭力。課程主要內容包括：1.策略管理的意義, 2.企業內外在環境分析, 3.策略制定, 4.策略執行與評估, 5.事業階層策略, 6.公司策略, 7.購併。 The objective of the course is to establish a set of frameworks for the formulation and implementation of strategy. Topics of the course include SWOT, strategy formulation, strategy implementation, business-level strategy, corporate-level strategy, and merger & acquisition.

課程進度

Week1: Introduction of the Course/What is Strategy?(I) Week2:What is Strategy?(II) Week3:Assessing Organizational Performance Week4:Evaluating the General Environment Week5: Evaluating the Industry Environment(I) Week6:Evaluating the Industry Environment(II) Week7:Resource and Capability (I) Week8:Resource and Capability (II) Week9:Midterm Week10:Business-Level Strategy through "Generic Strategies (I) Week11: Business-Level Strategy through "Generic Strategies"(II) Week12:Innovation strategies Week13:Global strategies Week14: Final Presentation Week15:Final Presentation Week16: Final exam

評量方式

Class participation (Individual-based): 20% Assignment (Individual-based): 10% Short case study (Team-based):15% Presentation (Team-based): 30% Final exam (Individual-based): 25%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Open Textbook: Kennedy B. Reed, “Strategic Management”, 1st ed., Publisher: Virginia Tech Publishing.