網路創業與管理

臺北科技大學 114-2 學期課程，課號 359812。

課程大綱

With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.

課程進度

Week | Course Content Week 1 | Peace Memorial Day Holiday Week 2 | Course Introduction Week 3 | Entrepreneurship and Entrepreneurial Spirit Week 4 | Business Opportunities in the Digital Era I Week 5 | Business Opportunities in the Digital Era II Week 6 | Children’s Day Holiday Week 7 | Go-to-market (GTM) Strategy Week 8 | Innovative Thinking and Business Model Week 9 | Midterm Exam Week 10 | Labor Day Holiday Week 11 | Industry Analysis Week 12 | Social Media Marketing Week 13 | Generative AI in Marketing Week 14 | Business Model Redesign Week 15 | Entrepreneurial Marketing Strategy Week 16 | Business Plan Writing Week 17 | Dragon Boat Festival Holiday Week 18 | Final Report

評量方式

1. Attendance & Class Participation: 30% 2. Midterm Exam: 30% 3. Final Report: 40%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 1. Dolbec, Pierre-Yann. (2021). Digital Marketing Strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148 2. Dolbec, P.-Y. (2021). Digital marketing strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148