國際企業管理

臺北科技大學 114-2 學期課程，課號 359732。

課程大綱

一、 Course Objective Understanding international business management from the global perspective, students will learn the role of international monetary institutions as well as political and economic factor that influence foreign direct investments.。 In addition, this course provides insight into factors that influence internationalization, entry strategies into foreign markets such as exporting, licensing, joint-ventures and tools to manage and evaluate risks and changes of international operations. This course has an interdisciplinary approach by providing insights on how the international political environment affects business decisions such as internationalizing or global production. MBA students are very welcome to attend this course

課程進度

週次(日期)(Week/date) 主題(Topics) W1 課程簡介(Introduction to our class) W2 國際管理課程總覽(Introduction to international business) W3 何謂國際企業(What is international business?) W4 市場的全球化與企業國際化(Market globalization and internationalized) W5 國際商務之文化環境(International culture environment) W6 國際企業倫理與社會責任(International ethics and social responsibility) W7 第一次個案報告(1st case study) W8 Case Introduction W9 Mid-exam W10 第二次個案報告(1st case study) W11 出口與相對貿易/海外直接投資-1 (Export and countertrade/ FDI) W12 出口與相對貿易/海外直接投資-2 (Export and countertrade/ FDI) W13 海外市場的進入與策略聯盟(Oversea entry strategy and strategic alliances) W14 全球策略與組織(Global strategic planning and organization W15 全球尋購-1(Global sourcing) W16 全球人力資源管理-1 (Human resources in the global market) W17 全球人力資源管理-2 W18 期末考週(Final exam by writing)

評量方式

1. 講述與個案討論，習作討論與文章導讀(Course teaching, cases study and homework assignment) 2. ※平時成績：40% ※上課小考或期中報告:30% ※期末考或學期報告:30% (Participation 40%, Midterm- exam, presentation:30%, Final-exam-30%)

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 1. Global Business Today. Charles W.L. Hill/G.Thomas M. Hult. 10th Edition. Mcgraw-Hill education. 2. International Business, The New Realities. S.Tamer Cavusgil. Gary Knight, Joh R. Riesenberger. Pearson. 3. 上課講義以及個案探討。(Course teaching and case study)