服務設計與創新

臺北科技大學 114-2 學期課程，課號 359716。

課程大綱

本課程透過使用者體驗與實踐導向的方法，引導學生學習服務設計與創新。課程以服務科學思維作為基礎，將設計思維從"產品開發"拓展至"服務體驗與系統設計"層面。其中採用「工作理論」(Jobs-to-be-Done, JTBD)作為創新的核心分析框架。 This course introduces service design and innovation through an experience-centered and practice-oriented approach. Designed for industrial design graduate students, the course expands design capability from product-focused thinking to service experiences and systems. Jobs-to-be-Done (JTBD) is used as the core framing logic for innovation.

課程進度

Module 1 – Experience Foundations (Weeks 1–4) Week 1 – 2025/02/26 | Course Introduction & Service Experience Week 2 – 2025/03/05 | Touchpoints & Moments Week 3 – 2025/03/12 | Customer Journey Mapping (Team) Week 4 – 2025/03/19 | Cool Hunting: Innovation & Value (Individual) Week 5 – 2025/03/26 | Jobs-to-be-Done Deep Dive / Team Formation Module 2 – JTBD & Opportunity (Weeks 5–8) Week 6 – 2025/04/02 | From Cool Innovation to Jobs Week 7 – 2025/04/09 | Insight & Opportunity Framing (Team) Week 8 – 2025/04/16 | Midterm Proposal – Pitch 1 Module 3 – Service × Product Innovation (Weeks 9–14) Week 9 – 2025/04/23 | Service Concepting Week 10 – 2025/04/30 | Service × Product Touchpoints Week 11 – 2025/05/07 | Service Blueprint (Team) Week 12 – 2025/05/14 | Multi-touchpoint Integration Week 13 – 2025/05/21 | Service Prototyping Week 14 – 2025/05/28 | User Testing & Iteration Module 4 – Finalization & Pitch (Weeks 15–18) Week 15 – 2025/06/04 | Storytelling for Service Innovation Week 16 – 2025/06/11 | Final Prototype Production & Coaching Week 17 – 2025/06/18 | Final Presentation – Pitch 2 Week 18 – 2025/06/25 | Reflection & Portfolio Integration This syllabus is subject to adjustment based on class progress and learning needs.

評量方式

Team Assignments: 65% (include Pitch 1 & Pitch 2) Individual assignments: 25% Attendance/Participation: 10%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 Stickdorn et al., This Is Service Design Doing (2018) Christensen et al., Competing Against Luck (2016) Patrício et al., Journal of Service Research (2018) Manzini, E. Design, When Everybody Designs (2015) Stickdorn, M., Hormess, M. E., & Lawrence, A. This Is Service Design Doing (Workbook) (2020)