創業與籌資

臺北科技大學 114-2 學期課程，課號 357163。

課程大綱

本課程專注在創業管理的基礎以及前瞻面向，以理論、實務、產業分析以及個案討論做為課程內容。創業課程在全球視野上涵蓋了科技性以及廣泛性的討論，其許多論點對於策略管理亦有重要的意涵。本課程將提供學生務實的方法引導未來創業所需的基礎以及營運新創事業的必要認知。期盼本課程中學生可以進行創業思考，了解創意與創業的執行方法，進而培育未來成功的創業家。 This course focuses on the fundamental and advanced aspects of management of start-up with theories, practices, industry analyses, and case studies. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of start up a high-tech business. Students are expected to think and behave with creativity and execution capability as successful entrepreneurs after the trainings from this course.

課程進度

No. Date Topic Group 1 2/25 Course Introduction Syllabus and Team Building KC 2 3/4 The Start Principle Startups Funding KC 3 3/11 Business Plan KC 4 3/18 Chapter 1: The Global Entrepreneurial Revolution for a Flatter World (Case-image café.)Chapter 2: The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy (Case2-LakotaHills) 5 3/25 Chapter 3: The Entrepreneurial Process (Case3-Roxanne Quimby) Chapter 4: Clean Commerce Is an Opportunity Sea Change (Case4-JimPoss) 6 4/1 Chapter 5: Opportunity: Recognition (Case5-Burt’s Bees.) Chapter 6: Opportunities for Social Entrepreneurship (Case6-Northwest Community Ventures Fund) 7 4/8 Chapter 7 : The Business Plan (Case7-Newland Medical) Chapter 8: The Entrepreneurial Leader and the Team (Case8-Maclean Palmer) 8 4/15 Chapter 9:Ethical Decision Making and the Entrepreneur(Case9-Maclean Palmer Presentation) Chapter 10: Resource Requirements (Case10-Quick Lube Franchise) 9 4/22 Chapter 11: Franchising (Case11-Mike Bellobuono) Chapter 12: Entrepreneurial Finance (Case12-Midwest Lighting) 10 4/29 Chapter 13: Obtaining Venture and Growth Capital (Case13-Forte Ventures) 11 5/6 Entrepreneur Visiting 12 5/13 VC Visiting 13 5/20 Chapter 14: The Deal: Valuation, Structure, and Negotiation(Case14-Lightwave Technology) 14 5/27 Chapter 15: Obtaining Debt Capital (Case15-Bank Documents) 15 6/3 Chapter 16: Leading Rapid Growth, Crises, and Recovery (Case16-Telephony Translations Inc) 16 6/10 Chapter 17: The Family as Enterprise (Case17-Indulgence Spa Products) Chapter 18: The Harvest and Beyond 17 6/17 Final Presentation of Business Plan 18 6/24 Final Presentation of Business Plan

評量方式

Participation in class (30%); Presentation and discussion (30%); Projects (40%)

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Stephen Spinelli, Robert J. Adams, New Venture Creation: Entrepreneurship for the 21st Century(10thEdition), 2015