產業個案研討

臺北科技大學 114-2 學期課程，課號 356638。

課程大綱

本課程能讓學生了解各種產業相關個案研究。個案涵蓋國內外企業案例。資料來源包含哈佛大學個案、光華基金會個案、及其他相關發表之個案資料。本課程希望學生能透過此案例討論以瞭解產品實務之營運。 This course will cover the case study related to the management of all industries. The cases will be from international and local enterprise. The teaching material will be from Harvard University case, KMCC case, and other public case. The purpose this course is to provide students a practical indusyries’ scenario.

課程進度

1.Introduction of the Course/Analysis in Business Management and Industry 2.The Analysis Process/ BCG Growth/Share Portfolio Matrix 3.GE business screen matrix 4.Case discussion (I) 5.Five Forces Industry Analysis/strategic group analysis 6.SWOT analysis/ Competitor analysis 7.Case discussion (II) 8.The Ansoff Growth matrix (I) 9.Midterm 10.The Ansoff Growth matrix (II) 11.Business Model Canvas 12.Case discussion (III) 13 Speech 14.Product life cycle analysis 15.S-curve (Technology Life Cycle) analysis 16.Case discussion (IV) 17.Final Presentation 18.Final Presentation

評量方式

1.Participation 20% 2.Case Discussion 30% 3.Final Presentation 30% 4.Homework or Assignment 20%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 Harvard Business School Cases or 光華個案