管理英文

臺北科技大學 114-2 學期課程，課號 355213。

課程大綱

This course, Integrated and Cross-Functional Management, provides an integrated overview of core business management functions, including marketing management, sales management, project management, supply chain management, and logistics management. The course emphasizes cross-functional coordination, managerial decision-making, and leadership skills necessary for effective organizational performance. Students will learn why integration is critical in competitive business environments. Real-world examples will demonstrate the consequences of poor coordination. Students develop analytical and practical competencies through case studies, applied exercises, and a team-based capstone project.

課程進度

W1- 2/23 Introduction of Integrated & cross-functional Management W2- 3/02 Business strategy and value creation W3- 3/09 Marketing management fundamentals W4- 3/16 Sales management and revenue generation W5- 3/23 Project management principles W6- 3/30 Supply chain management fundamentals W7- 4/06 National Holiday W8- 4/13 Project leadership and risk management W9- 4/20 Mid-term Exam. W10 4/27 Sales-Marketing alignment & CRM systems W11 5/04 Logistics and operations management W12 5/11 Global supply chain risk and ethics W13 5/18 Cross-functional decision making W14 5/25 Data-driven management and analytics W15 6/01 Leadership and Organizational Integration W16 6/08 Adv.& DisAdv. 0f A.I. in business management W17 6/15 Future trends of A.I. in business management W18 6/22 Final Exam.

評量方式

Students will engage in team and individual presentations, contributing 30% to the midterm and 40% to the final exam. The remaining 30% of the overall grade will be determined by class attendance.

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 1) Business in Action (Bovee/Thill) 2) Understanding Management (Daft)