網路創業

臺北科技大學 114-2 學期課程，課號 355079。

課程大綱

隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技改變了消費習慣與行銷通路，電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。根據資策會的報告顯示，網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及，消費者端的網路交易市集，亦成為未來重要的網路商機。不僅B2C市場（企業對消費者）極具潛力，網友個體戶的開店創業風潮（C2C）更是在蓬勃發中。 面對網路商業的來臨，有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式，網路是一個可以賺到大錢的管道，尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力，讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。 Following the widespread adoption of the internet, the rapid development of e-commerce has had a profound impact on traditional brick-and-mortar stores and the broader marketing landscape. Information Technology has not only changed our lives but also altered consumers' behavior and marketing channels. The e-commerce effect has already begun to permeate every stratum of business activities, including the development, marketing, and after-sales service of new products, bringing industries infinite business opportunities. According to the Institute for Information Industry's reports, the internet shopping market is entering a high-growth period, presenting numerous opportunities to establish a new internet-based enterprise. This course will teach you about internet entrepreneurial management.

課程進度

Week 1: Peace Memorial Day make-up holiday Week 2: Course Introduction & Entrepreneurship concept Week 3: Entrepreneurial team I Week 4: Entrepreneurial team II Week 5: Financial management Week 6: Children’s Day make-up holiday Week 7: Business opportunities in digital times I Week 8: Business opportunities in digital times II Week 9: Midterm exam Week 10: Labor Day holiday Week 11: Innovative thinking Week 12: Business models I Week 13: Business models II Week 10: Entrepreneurship marketing tactics I Week 11: Entrepreneurship marketing tactics II Week 16: Prepare a business plan Week 17: Dragon Boat Festival holiday Week 18: Final report

評量方式

1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 The reference book is not required.