企業識別系統

臺北科技大學 114-2 學期課程，課號 354767。

課程大綱

This course explores the three pillars of Corporate Identity System: Mind Identity System (MIS), Behavior Identity System (BIS), and Visual Identity System (VIS). It aims to equip students with the knowledge and skills to create effective logo designs that embody an organization's ethos, behavior, and visual identity. Course Objectives 1.Understand the principles of MIS, BIS, and VIS in the context of logo design. 2.Learn to integrate conceptual thinking with practical design skills. 3.Develop logos that effectively communicate a brand's identity. 4.Analyze real-world examples of successful corporate identity systems.

課程進度

Week 1-3: Introduction to Corporate Identity Systems Overview of CIS: Definition and Importance Understanding Mind Identity System (MIS) Exploring Behavior Identity System (BIS) Fundamentals of Visual Identity System (VIS) Week 4-6: Deep Dive into Mind Identity System (MIS) Psychological aspects of branding Conceptualizing brand personality Case studies analysis Week 7-9: Exploring Behavior Identity System (BIS) Brand behavior and consumer perception Aligning brand values with behavior Workshop: Developing a BIS strategy Week 10-12: Mastering Visual Identity System (VIS) Elements of visual identity: Color, Typography, Imagery Logo design principles and techniques Software and tools for logo creation Week 13-15: Integrated CIS Approach in Logo Design Synthesizing MIS, BIS, and VIS in logo creation Project: Designing a logo with a comprehensive CIS approach Peer reviews and critiques Week 16: Final Project and Presentation Develop a complete CIS for a hypothetical or real company Present the project, highlighting the integration of MIS, BIS, and VIS

評量方式

attendance rate 20% practical exercises 20% Mid-term 30% Final project 30%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Adobe Illustrator Classroom in a Book (2021 release) 1st Edition, by Brian Wood Publisher: Adobe Press; 1st edition (December 22, 2020)