商品計畫

臺北科技大學 114-2 學期課程，課號 354517。

課程大綱

介紹產品企劃觀念、方法及主要工作項目，了解產品計劃及開發工作的組織架構、工作程序及各類相關作業部門在產品企劃中之功能及任務，並使學生能了解工業設計在產品企畫與開發中所扮演之角色。 The introduction of basic concept , procedure , and working element of product planning. Guiding product of design students to understand the infastructure of product development and its cross function. The ultimate goal is to equip design students to have the knowledge of industrial design function with in the product planning and development process.

課程進度

1. 2/27補假 2. 課程說明 導論 商品計畫 Product Planning 3. Design Brief / Creative Brief / Program Brief 4. Design Theory History Practice 5. Design Thinking 6. 4/03補假 7. Fuzzy-Front-End Product Planning Project 8. Product Planning Project Discussion 9. 期中報告與討論 10. 5/01勞動節 11. Design Economy Design and Emotion 12. Product Planning and Marketing 13. Business Model 14. Innovation Strategy 15. Product Planning Project Case Study 16. Product Planning Project Presentation and Discussion 17. 6/19端午節 18. 期末報告與總評

評量方式

1. 出勤 10% 2. 平時作業與互動 20% 3. 期中報告 30% 4. 期末報告 40%

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 1. Steven Eppinger, Karl Ulrich, Maria C. Yang (2019) Product Design and Development, 7th edition. NY: McGraw-Hill 2. Jonathan Cagan & Craig M. Vogel (2020) Creating Breakthrough Products Revealing the Secrets That Drive Global Innovation Carnegie Mellon University: ETC Press Pittsburgh, PA