設計創業與管理

臺北科技大學 114-2 學期課程，課號 353967。

課程大綱

本課程旨在規劃設計創業的可行方向與有效管理運作創意產業，當今文創的數位內容產業，其中App與微電影的盛行，使更多文創工作者願意出來創業，此等微型工作室或小型SOHO族公司，正可滿足創業者實現其夢想與抱負的機會。因此，有效執行與管理創立的事業，並能夠永續經營與運作，為一重要課題。本課程包括創業條件分析、創業風險、財務控管、設計品質、設計溝通與策略、設計行銷與設計聯盟等。本課程之評量是以分組討論與創業企劃報告為標準。 This course intends to plan directions and manage a design firm in creative industries. So far, the digital content industries attract a lot of small company or SOHO workers to run their own office in order to develop App or Microcinema. This kind of working model can satisfy with their dream and ambition. Therefore, venturing and managing a design firm becomes a significant issue while students will face with their career development once they graduated. This course concludes venturing condition and analysis, venture risk, financial control, design quality, design communication and strategy, design marketing and design alliances. The assessment of this course depends upon the group discussion and venture planning report.

課程進度

Week 01. Course Introduction Week 02. Essential Elements of Entrepreneurship Preparation Week 03. Entrepreneurial Characteristics of Designers Week 04. Product and Market Week 05. Innovation, Creativity, and Marketing / Company Visit Week 06. Industry Talk: Employment & Entrepreneurship Week 07. Creative Marketing Week 08. Industry Talk: Entrepreneurship Journey Week 09. Data Collection (Midterm Assessment) Week 10. Creative Marketing Proposal Week 11. Teamwork and Management Week 12. Design Field Visit Week 13. Design Field Visit Week 14. Business Operations Planning Week 15. Company Visit Week 16. Final Entrepreneurship Proposal Presentation Week 17. Final Entrepreneurship Proposal Presentation Week 18. Assignment Review & Feedback

評量方式

Attendance / Class Performance / Assignments, Midterm, Final Assessment corresponds to students’ attendance, class participation, assignments, presentations, exhibitions, and other learning processes and outcomes. The grading distribution may be adjusted according to the overall performance of the class and will be announced during the course.

教材

【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 Teaching Materials: Self-compiled